6 Triggers That Will Have Your Audience Hooked!

Hook-your-podcast-audience-podcast-planner

One way of creating content that engages the audienceā€™s attention and loyalty is by intentionally using 6 triggers on a show and episode level.  In this episode, youā€™ll discover the 6 triggers that will have your audience hooked!

Jump To It!

(select the chapter marks within the player above)

  • 00:13 - Having your audience hooked on your content.

  • 00:40 - About The Podcast Planner.

  • 01:12 - Must-have trigger.

  • 01:45 - Show-level trigger has your audience coming back for more.

  • 02:08 - Open loop trigger

  • 04:57 - Trigger number 4.

  • 06:16 - The topic north start trigger.

  • 06:52 - Easter egg trigger.

  • 07:49 - I dare you!

  • 08:10 - Next episode teaser!

  • 08:27 - Facts you should know about.

Trigger No. 1: Episode-Specific Call To Action

A call to action is so important that I believe you should have one in every episode. 

The most effective call to actions are the ones that are episode-specific.  Having the same call to action in every episode triggers the listener to tune out, the opposite of what a true call to action is all about.

Create an episode specific call to action to captivate the attention and action of your listener.

Trigger No. 2: Teaser

From educational to storytelling type shows, you can use a teaser (or cliffhanger) to create excitement and suspense for the next episode.

A teaser also encourages the listener to subscribe to the show, because theyā€™re not going to want to miss out.

Trigger No.3: Open Loop

An open loop creates the initial need to listen, from a show and episode level.  Listen to the episode to hear how the movie, Forrest Gump, used the open loop trigger.  Here are 4 ways of using the open loop trigger:

Episode Level:

  • The title of your episode.

  • The introduction of your episode.

Show Level:

  • Referencing to a previous episode.

  • Referencing the series or topic you're currently going through.

I use this trigger in every episode.  Itā€™s when I say, ā€œThis series is all about Intentional Content.ā€  This triggers the listener that they are in the middle of a set and they want to take a peak and the previous episodes.  Raises the possibility of them downloading the back catalog of your podcast. 

Trigger No. 4: Branded Segments

This show is a straight-shot type of show, there is no need for branded segments.

If your show includes different types of content within one episode, I recommend branding them into segments.  For example, let's say your show has the following elements - news, interview, and feedback.  Brand each segment with a creative name and a small transition sound. 

Branded segments add character to your show, personality and hook the listener.

Trigger No. 5: North Star Topic

This next trigger is fun to explain because as you listen to this episode, Iā€™ve applied this trigger four times!  

Itā€™s when I remind you what the main topic is as I continue to discuss the supporting pointsā€¦

ā€œThe second trigger that will have your audience hooked isā€¦ā€ 

That's the north star topic trigger reminding the listener what the main topic was about - keeping them hooked.  Not only is it a reminder, it also helps with the ā€œwhatā€™s next?ā€ factor.

Trigger No. 6: Easter Egg

Iā€™m pulling back the curtain here.  For the loyal listeners who stick to the end, like after the music is done end, they hear one of the following:

  • Quote

  • Extra message

  • Special discount code for the planner

Not every episode has this, but a good majority do.  These easter eggs give us the chance (as the host) to say thanks to those who listen to the very end and it build more of a relationship with them.  Easter eggs also encourage the listener to stick to the very end of every episode, because they never know what theyā€™ll hear.

I Dare You!

These triggers donā€™t take a lot to implement.  They make a big difference in your content and to your audience.  I dare you to try implementing at least three of them.  Yes, three!

I believe whatever type of you show you have you can at the very least implement the call to action, open loop, and easter egg.

Complete the dare šŸ˜‰ 

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