One way of creating content that engages the audienceās attention and loyalty is by intentionally using 6 triggers on a show and episode level. In this episode, youāll discover the 6 triggers that will have your audience hooked!
Jump To It!
(select the chapter marks within the player above)
00:13 - Having your audience hooked on your content.
00:40 - About The Podcast Planner.
01:12 - Must-have trigger.
01:45 - Show-level trigger has your audience coming back for more.
02:08 - Open loop trigger
04:57 - Trigger number 4.
06:16 - The topic north start trigger.
06:52 - Easter egg trigger.
07:49 - I dare you!
08:10 - Next episode teaser!
08:27 - Facts you should know about.
Trigger No. 1: Episode-Specific Call To Action
A call to action is so important that I believe you should have one in every episode.
The most effective call to actions are the ones that are episode-specific. Having the same call to action in every episode triggers the listener to tune out, the opposite of what a true call to action is all about.
Create an episode specific call to action to captivate the attention and action of your listener.
Trigger No. 2: Teaser
From educational to storytelling type shows, you can use a teaser (or cliffhanger) to create excitement and suspense for the next episode.
A teaser also encourages the listener to subscribe to the show, because theyāre not going to want to miss out.
Trigger No.3: Open Loop
An open loop creates the initial need to listen, from a show and episode level. Listen to the episode to hear how the movie, Forrest Gump, used the open loop trigger. Here are 4 ways of using the open loop trigger:
Episode Level:
The title of your episode.
The introduction of your episode.
Show Level:
Referencing to a previous episode.
Referencing the series or topic you're currently going through.
I use this trigger in every episode. Itās when I say, āThis series is all about Intentional Content.ā This triggers the listener that they are in the middle of a set and they want to take a peak and the previous episodes. Raises the possibility of them downloading the back catalog of your podcast.
Trigger No. 4: Branded Segments
This show is a straight-shot type of show, there is no need for branded segments.
If your show includes different types of content within one episode, I recommend branding them into segments. For example, let's say your show has the following elements - news, interview, and feedback. Brand each segment with a creative name and a small transition sound.
Branded segments add character to your show, personality and hook the listener.
Trigger No. 5: North Star Topic
This next trigger is fun to explain because as you listen to this episode, Iāve applied this trigger four times!
Itās when I remind you what the main topic is as I continue to discuss the supporting pointsā¦
āThe second trigger that will have your audience hooked isā¦ā
That's the north star topic trigger reminding the listener what the main topic was about - keeping them hooked. Not only is it a reminder, it also helps with the āwhatās next?ā factor.
Trigger No. 6: Easter Egg
Iām pulling back the curtain here. For the loyal listeners who stick to the end, like after the music is done end, they hear one of the following:
Quote
Extra message
Special discount code for the planner
Not every episode has this, but a good majority do. These easter eggs give us the chance (as the host) to say thanks to those who listen to the very end and it build more of a relationship with them. Easter eggs also encourage the listener to stick to the very end of every episode, because they never know what theyāll hear.
I Dare You!
These triggers donāt take a lot to implement. They make a big difference in your content and to your audience. I dare you to try implementing at least three of them. Yes, three!
I believe whatever type of you show you have you can at the very least implement the call to action, open loop, and easter egg.
Complete the dare š
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